Google Campus

Google Campus Monday, 1st April 2013 Google Campus is a 7 storey building ideally located in the center of the Old Street, London, also known by the name of Silicon Roundabout. The building’s main purposes are to host events, and provide office spaces for promising start-ups. Moreover, Google Campus holds mentoring events with the Google staff that are eager to share their knowledge with the residents. The architectural focus was to somehow connect the ground floor and the lower floors so as to host socializing events and make the transition easier. The most important aspect was to make the 7 storey building, which initially was a plain office building, a place where people could learn from the more experienced while they could socialize and improve human connections as well. Google Campus followed the Googleplex model from California, where the main focus of the architect was to create a building that, unlike most offices, would give employees the chance to enjoy a laid-back environment due to the creative design. Being an ideal place for workers, both Google Campus and Googleplex are two of the most inspiring office buildings. The reception desk at the entrance is mos

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DreamWear Inspired by a company inspired by dreams (and clothing).

I met Tauseef Nawaz over coffee (and English tea) near Shoreditch High Street – workplace  of DreamWear. A clothing company designed to go beyond T-Shirts (and we’re not just talking about baseball caps and hoodies). Tauseef’s early tale will be familiar to many young people. Dropping out of his hometown college, he found himself at a loss for not only direction, but confidence. Confidence in himself, and in his skills as a person. The long list of rejections from potential employers which followed could surely have been enough of a toll on anyone in the same position, to give up or to lose hope. But Tauseef claims he knew he had to persevere, to do something greater, to believe in himself. Today, with unemployment and disheartenment sweeping the lives of the young, Tauseef’s message is important: “Believe in yourself and in your abilities – never give up on yourself”. The line “If we can do it so can you” is a well-known and dare I say it overplayed message, however Tauseef is determined to bring this to light in his brand (as well as to sell t-shirts of course.) The highlight of Tauseef’s range, the ‘Born To Inspire’ t-shirt, seems to de

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Crowdfunding

Any entrepreneur today will tell you it's tough getting funding for a new idea. Traditional forms of finance, including angel investors and venture capital funding demand prohibitive prototyping, proof of concept, and expensive research and development, before taking a massive stake in the equity of the company and demanding a say in how it's run. Introducing Crowdfunding Crowdfunding makes it possible to bring a neat new idea to market with minimal development costs, while at the same time building a tribe of enthusiastic investors with a reason to become an ambassador for your brand. Crowdfunding allows entrepreneurs and small business start-ups to approach the public for funding direct, cutting out the middleman. Through sites such as Kickstarter, Indiegogo and Wefunder people pledge small amounts (as little as $1) to support projects that interest them. In return, rather than equity in the company, the project organisers may make available a scale of rewards; from listing the donor's name on a roll of honour to special editions of merchandise or a personalised tour of a movie set. Projects may be new businesses, or an existing brand seeking to develop new market

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